Is email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing? What does it mean to personalize and segment an email list? In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing – email, where they … Read more
Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing – social media, where they discuss the demographics of each social network and the best way … Read more
Is search engine optimization (SEO) still important? What role does voice search (Siri, Google, Cortana) play today? In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing – search, where they discuss why search is still relevant, the many facets of search, and how you can help your business … Read more
Digital Marketing Happy Hour · Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn Do you know who your ideal customer is? Is your focus too broad? What marketing strategy do you use to attract new customers? In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and … Read more