Month: December 2020

The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

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The 5 Shifts in Consumer Behavior during COVID-19 That Won’t Change

COVID-19 has dragged consumers and businesses alike through a digital transformation.  However, are these new behaviors here to stay, or will some of them revert to the ‘old’ normal?  In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business … Read more

Measure Content Marketing For Each Stage of the Funnel

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Measure Content Marketing for Each Stage of the Funnel

In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing.  Are you one of them?  If you are measuring your results, are you using the right metrics?  In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics … Read more