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Last Call: Digital Marketing News for April 19, 2021

April 20, 2021April 19, 2021 by Ryan Smith

Google gave titan an unfair ad-buying edge, Gartner says 63% of digital marketing leaders still struggle with personalization and Microsoft confirms the acquisition of speech recognition company Nuance. Digital Marketing Happy Hour · Last Call: Digital Marketing News for April 19, 2021 Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims https://nypost.com/2021/04/11/googles-project-bernanke-gave-titan-unfair-ad-buying-edge-lawsuit/ The New … Read more

How to Rank Your SMB for Local SEO

April 29, 2021April 14, 2021 by Ryan Smith

Why ranking on Google with Local SEO is vital for any brick-and-mortar location. We’ll explain what you need to do and show you how to optimize your assets to rank in Google for Local SEO. We’ll break down the difference between showing up in the Local Pack and Localized Organic Results in Google’s SERPs, and … Read more

SEO Tools and Analytics with Steve Wiideman

April 7, 2021 by Ryan Smith

What are the best SEO analytics, metrics, and KPIs to determine if my content strategy is working? What SEO tools should I be using? Do I need to hire an SEO agency? In this episode, Chris and Ryan talk with Steve Wiideman about the importance of transparency in SEO, when to outsource vs. in-source your … Read more

Last Call: Digital Marketing News for April 5, 2021

April 19, 2021April 5, 2021 by Ryan Smith

Facebook to enable users to control who comments on their posts, LinkedIn confirms it’s working on a Clubhouse rival, and most U.S. marketers were ready to quit in 2020. Digital Marketing Happy Hour · Last Call: Digital Marketing News for April 5, 2021 Facebook to enable users to control who comments on their posts By … Read more

Last Call: Digital Marketing News for March 29, 2021

April 5, 2021March 29, 2021 by Ryan Smith

Study says 65% of Google searches do not click on results, Google to invest $7 Billion on post-pandemic office and pandemic unleashes new big-box era. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 29, 2021 Study Says 65% of Google Searches Do Not Click on Results but Should They? Throughout 2020, … Read more

Last Call: Digital Marketing News for March 8, 2021

March 10, 2021March 8, 2021 by Ryan Smith

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change, Amazon in talks to carry exclusive NFL games on Prime Video, Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 8, 2021 … Read more

How Data Privacy is Affecting Digital Marketing with Punit Bhatia

March 4, 2021March 3, 2021 by Ryan Smith

Should you be worried about the new privacy features in iOS14 and how they impact advertising? Is GDPR only applicable in the EU and are there other privacy laws you should be aware of? In this episode, Chris Casale and Ryan Smith chat with privacy expert Punit Bhatia about all the new privacy laws, what … Read more

Last Call: Digital Marketing News for March 1, 2021

March 1, 2021 by Ryan Smith

Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Snapchat Now Reaches 70% of 13 to 24 Year Olds and Facebook updates Ads Manager for SMBs. Digital Marketing Happy Hour · Last Call: Digital Marketing News for March 1, 2021 Australia passes news content law after battles … Read more

B2B Content Marketing Trends for 2021

May 3, 2021February 24, 2021 by Ryan Smith

Does your content marketing strategy change if you’re B2B instead of B2C? What if we’re in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies … Read more

Last Call: Digital Marketing News for February 22, 2021

February 23, 2021February 22, 2021 by Ryan Smith

Mark Zuckerberg reportedly wanted Facebook to ‘inflict pain’ on Apple, Rupert Murdoch’s News Corp., Google reaches deal on payments for journalism, Facebook will block Australian users and publishers from sharing news links in response to new bill and LiveRamp pushes ahead with an alternative to third-party cookies. Digital Marketing Happy Hour · Last Call: Digital … Read more