Last Call: Digital Marketing News for May 17, 2021
TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; ...
Episode 50: How Marketing Operations Makes Your SMB More Efficient
What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a s...
Last Call: Digital Marketing News for May 3, 2021
Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform ...
Episode 49: How to Measure Local SEO Analytics for SMBs
You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaig...
Last Call: Digital Marketing News for April 19, 2021
Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketin...
Episode 48: How to Rank Your SMB for Local SEO
Is SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search l...
Last Call: Digital Marketing News for April 12, 2021
Amazon’s share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Valu...
Episode 47: SEO Tools and Analytics with Steve Wiideman
What are the best SEO analytics, metrics and KPIs to determine if my content strategy is working? What SEO tools should...
Last Call: Digital Marketing News for April 5, 2021
Facebook to enable users to control who comments on their posts; LinkedIn confirms it’s working on a Clubhouse rival, ...
Episode 46: Is My Content Marketing Working?
Does content marketing still work in 2021? How do I know if I'm producing the right content? What's the best way to me...
Last Call: Digital Marketing News for March 29, 2021
Study Says 65% of Google Searches Do Not Click on Results but Should They?; Google to Invest $7 Billion in Bet on Post-P...
Last Call: Digital Marketing News for March 8, 2021
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change; Amazon in talks to carry exclusive NFL games on P...
Last Call: Digital Marketing News for March 1, 2021
Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Sn...
Episode 44: B2B Content Marketing Trends for 2021 (And What's Different from B2C)
Does your content marketing strategy change if you're B2B instead of B2C? What if we're in the middle of a global pande...
Last Call: Digital Marketing News for February 22, 2021
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing ...
Episode 43: B2C Content Marketing Trends for 2021
Did your content marketing strategy change during 2020 and the COVID-19 pandemic? According to a survey performed by th...
Last Call: Digital Marketing News for February 15, 2021
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing ...
Episode 42: Is Live Streaming Major Events a Digital Marketing Game Changer?
The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. ...
Last Call: Digital Marketing News for February 8, 2021
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing ...
Episode 41: Super Bowl: Who’s Advertising, Who’s Not, and Why It Matters
Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched event...
Episode 45: How Data Privacy is Affecting Digital Marketing with Punit Bhatia
Should you be worried about the new privacy features in iOS14 and how they impact advertising? Is GDPR only applicable ...
Last Call: Digital Marketing News for February 1, 2021
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing ...
Episode 40: Content Creation Using The Hollywood Approach with Kristina Paider
Why are movies so much fun yet most content so boring? How can you create better content that still drives business? In...
Episode 39: Why iOS14 Will Change Your Facebook Ads Strategy
In June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Stor...
Episode 38: Deep Funnel Facebook Ads with Bob Regnerus
Should I be using Facebook Ads for awareness and lead generation at the top of the marketing funnel or conversions at th...
Episode 37: Facebook Advertising Strategies that Drive Conversions with Salome Schillack
Are you struggling to get results with your Facebook Ads campaign? The algorithm used by Facebook has changed, which mea...
Episode 36: Best of Digital Marketing Happy Hour 2020
2020 was a roller coaster of year with many challenges for all of us, both personally and professionally. Despite the m...
Episode 35: A Story About How It All Began
This is a story all about how our life got flipped, turned upside down. Just kidding, that's another story. But if you...
Episode 34: The 5 Shifts in Consumer Behavior During COVID-19 That Won’t Change
COVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors ...
Episode 33: Customer Marketing Data and Trends
We're nearly a year into a global pandemic and economic downtown, but has consumer behavior changed? What about custome...
Episode 32: Measure Content Marketing Analytics For Each Stage of the Funnel
In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. ...
Episode 31: The Third Pillar of Digital Marketing - Email
Is email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impac...
Episode 30: The Second Pillar of Digital Marketing - Social Media
Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digit...
Episode 29: The First Pillar of Digital Marketing - Search
Why is posting content essential? Is search engine optimization still important? What role does voice search (Siri, Goo...
Episode 28: RETHINK your Marketing Strategy Process with Jason Osborn
Do you know who your ideal customer is? Is your focus too broad? What marketing strategy do you use to attract new cus...
Episode 27: 3 Tips for Simplifying Your Marketing Automation
For many SMBs and Entrepreneurs, the thought of marketing automation can be overwhelming. Where do you start? Which tool...
Episode 26: How to Measure Content Marketing Success Using Analytics
You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer - i...
Episode 25: How to Repurpose Your Content for the Best Content Marketing Results
You've put a lot of effort into developing your content to get it 'just right.' Now, what do you do? Abandon it and mo...
Episode 24: How to Choose the Right Content For Each Stage of the Marketing Funnel
You already know that content and content marketing is vital to build awareness and drive leads. However, with customer...
Episode 23: The 90-Day Marketing Plan with Cody Butler
Data has proven that you are 42% more likely to achieve your goals if you write them down, yet businesses and individual...
Episode 22: How To Create a Content Marketing Framework with Melanie Deziel
Content is King – yep we know that one. However, who doesn’t struggle or have anxiety with consistently creating con...
Episode 21: How to Rewire Your Customer Experience (CX) with Jay Baer
If word of mouth is vital to successful marketing, how come businesses never have a word of mouth marketing plan? How h...
Episode 20: How to Maximize Your LinkedIn Social Selling with Brynne Tillman
We've ALL suffered through the accept a LinkedIn invitation and then receive an immediate pitch, right? Ugh! It's awful...
Episode 19: Why SMBs Have a Distinct Advantage in MarTech with Scott Brinker
When you think of Martech you may think of automation. For a lot of SMBs and #entrepreneurs you may think of confusion a...
Episode 18: The Most Impactful Tools Entrepreneurs Use in Digital Marketing
When it comes to finding the right tools for your business, a simple Google search can feel overwhelming. If you try to ...
Episode 17: The Three Pillars of Digital Marketing
The 3 most important areas of digital marketing that are vital for your business are: · SEO · Social Media · Email (...
Episode 16: The End of Marketing with Carlos Gil
The digital revolution has changed everything and marketing is no exception. Consumers expect information at their fing...
Episode 15: The Age of Influence with Neal Schaffer
Why do International companies consider influencer marketing the most important tactic in their marketing toolbox? What...
Episode 14: Pivot Like Ross for Your SMB to Survive and Thrive
When the economy shuts down during a global pandemic, how do you keep your business alive? The question is how do you su...
Episode 13: How to Get Started as a Micro Influencer with Evan Morgenstein
We hear about influencer marketing all the time, but have you ever wanted to learn how to get started as a micro influen...
Episode 12: Proven LinkedIn Strategies to Boost Your Brand with Nat Bibby
Have you ever wanted to leverage LinkedIn to create strong business relationships? What are the biggest pitfalls to avo...
Episode 11: Three Elements Required to Authentically Engage Your Audience
There's an old adage that goes ‘none of us like to be sold, but we all like to buy’. We like to purchase, but we li...
Episode 10: The Importance of Social Proof and Why It's Vital For Your Business
What is social proof? Why is it important to you and your business? Christopher Casale and Ryan Smith have another grea...
Episode 9: The Critical SEO Pillars Every Business Needs with Damon Burton
Have you ever wondered what it was like to launch a business during the Great Recession? Have you ever had to navigate t...
Episode 8: Five Steps to Building a Real Digital Marketing Campaign
You're getting ready to run a new digital marketing campaign, what's the first thing you should do? How do you plan a m...
Episode 7: How to Get Better SEO Results by Using Data
Using data to inform your business decisions allows you to take opinion out of the equation. Data works for more than j...
Episode 6: How to Use Content Marketing and Get Better SEO Results
You know content is important, but how do you know what content to create? What tools should you use to evaluate how yo...
Episode 5: Making the Digital Transformation
The coronavirus (COVID-19) has forced many businesses to shut down and local, state, and national governments have requi...
Episode 4: Content Marketing During a Global Crisis
Should I be developing different content during a pandemic? What are other businesses doing to get their message out in...
Episode 3: All Things Content
What type of content should your business be developing? How do you share that content with your audience? In this epi...
Episode 2: The New Normal After COVID-19
When will things go back to "normal?" What does normal look like after COVID-19? In this episode, Chris and Ryan discu...
Episode 1: Communicating During a Pandemic
How are you communicating with your customers during COVID-19? What do customers want to hear from the brands they foll...